Bev and Myron Gottfried
Creating The Farm has been a labor of love. Bev and Myron combined their love of art and architecture with their talent for entertaining to create this beautiful award-winning venue.
They both attended dental school at Loma Linda in Southern California and in 1977 chose Asheville as a place to establish their dental practice and start a family. They purchased a farm just west of Asheville with enough space to own and breed horses. In the early 2000’s they were inspired to build a small space to rent out for Events. Over the last 15 years, the business has evolved to the current full-service venue.
Bev and Myron have two successful daughters (one is an ER doctor and the other is a partner in Myron’s dental practice) who live nearby. They’re thankful to have such a great team in place so they can ease into their retirement, visiting friends and family all over the country, and spend more time with their two grandchildren.
The Executive Chef
Mike began his professional cooking career in his hometown, Atlanta, GA, in 2001 under the guidance of several classically trained European chefs and ACF competition-winning teams. His ability to thrive under pressure and his attention to detail allowed him to quickly gain recognition in kitchens full of young aspiring cooks. With over 15 years of fine-dining experience, he came to The Farm to build The Farm Kitchen’s culinary program. As the Executive Chef, Mike has used the same intensity and attention to detail, to quickly build our catering operation from the ground up.
Mike enjoys international travel and getting inspiration for his next menus. If you are a Phish fan – keep your eyes peeled. You might see him cheering on his favorite band.
Operations, Food and Beverage Director
Originally from Savannah, Georgeanna has always considered Western NC her home. She spent summers at camp nearby and graduated from Wake Forest. She began her career with a global PR agency in Chicago and San Francisco, focusing on experiential events for major food and beverage brands. In 2010, she leapt into the culinary world full time receiving a degree in culinary arts & hospitality management. Since then, she’s catered hundreds of weddings in San Francisco and Asheville. She’s passionate about working with our staff to ensure The Farm’s clients and their guests experience kind, professional, and genuine hospitality.
Ask Georgeanna about what she plans to plant in her garden, her family’s adorable new addition, and where she’s traveling next!
Jean grew up in Holland, MI right on the shore of beautiful Lake Michigan. She’s had the opportunity to live in many places including Florida, Texas and Arizona, but New Orleans is probably her favorite. The culture – the food – the people – AWESOME. She’s worked in a number of industries and has owned her own businesses including a high-end paper store and her own version of the Container Store. We’ve been lucky enough to have her at The Farm since 2008. With her fantastic organizational skills, she has The Farm office running like a top.
Jean’s an accomplished silversmith and makes amazing jewelry – ask to see some pictures!
Daniel is an Asheville native – a rarity now in our growing city. After high school, he caught the bug, cooking in small cafes while attending AB Tech’s Culinary School. Upon graduation, he moved to NYC and helped open a restaurant called B4 in the East Village. Folks started to take notice and Daniel was offered a job at The Nomad, a Michelin-starred restaurant owned by famed chef Daniel Humm. In 2015, he moved back to Asheville to help launch the Smoky Park Supper Club and worked there until his old AB Tech classmate, Mike Ferrari, offered him a position at The Farm.
Besides cooking, Daniel has a passion for music. He went to East TN State on a music scholarship and plays guitar and drums. While he loves music of all sorts, jam bands are his favorite.
Bethany received her degree in Psychology and Human Services from Montreat College. She’s served 5 years as a corporate event planner but has thoroughly enjoyed working at The Farm as a full-time member of the wedding industry since 2017. She loves the combination of creativity, customer service and organization. Can you think of a better description for a wedding coordinator?!?!?
Bethany and her husband just purchased their first home in West Asheville. When not working to get settled into their new home, she explores Asheville’s beautiful mountains, goes swing dancing with her husband and snuggles with her pup and a good book!
Erica discovered her love of the hospitality industry in 2004 and has been managing events since 2012. She has coordinated events in New Hampshire, North Carolina, Colorado and Australia. She loves using her creativity to transform the venue to meet each couple’s vision. Her greatest joy is building a rapport with clients that allows them to relax and fully enjoy their event.
Erica enjoys listening to live music, spending time on her stand-up paddleboard, hiking in the Blue Ridge Mountains and learning new styles of dance!